Advertising and Poetry

I’m currently reading The Space Merchants, by Frederik Pohl and C.M. Kornbluth. It is a satire on the advertising industry, in which ad-men must persuade people to take a horrendous trip to an inhospitable Venus.

An interesting perspective on poetry emerges on page 43.

The correlation is perfectly clear. Advertising up, lyric poetry down. There are only so many people capable of putting together words that stir and move and sing. When it became possible to earn a very good living in advertising by exercising this capability, lyric poetry was left to untalented screwballs who had to shriek for attention and compete by eccentricity.

Well, it certainly is a point of view. I really couldn’t say how accurate it is. It’s certainly a rare event when I find a poem I actually like, I’ll say that much.

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